As performers, we all know how difficult it can be to fill concert venues with warm bodies. Kip Franklin and Jessica Harrie Holden presented a lecture, “The 21st Century Musician: Recruiting and Sustaining an Audience Through Social Media, Outreach, and Versatile Programming,” that shows musicians how to use social media and other similar platforms to create a strong following. However, aside from using the normal forms of outreach, it is important for today’s musicians to consider thinking outside of the traditional concert venues. By making performances more accessible to your local community, performers can build a strong following. By taking performances outside the concert halls and into uncharted territory, musicians can ensure that that their art is presented to a wider audience. –Notes By Dr. Victor Chavez, Jr. Dr. Victor Chavez, Jr. teaches at The University of Tennessee in Knoxville as Lecturer in Clarinet and currently performs with the Tri-Cities Opera Company in Binghamton, New York.