Ms. Anderson, founder of the company Clarinet Mentors, gave a highly informative lecture on creating a clarinet-related business. First, decide what services you can offer, such as lessons in your own studio, online lessons (Skype), your own online musical course, your clarinet gadget, your recordings, compositions, book, or musical services for weddings and events. Once you have a product or service, you need to reach your ideal audience. She says “You want people to find you. You owe it to the world to be found!” YouTube is great for this. Ms. Anderson gives several tips on how to make a video that is easy to find. For example, you can upload a transcript of your video to YouTube, which along with tags and phrases in the video description, will make the video more readily available. There are so many ways to reach people now that weren’t available even 10 years ago, another of which is targeted Facebook ads. She also gives some sound business advice: have a full money-back guarantee, but also offer something extra in case of customer dissatisfaction, such as a free stay at a bed and breakfast. This will inspire confidence and boost your business. A great lecture with useful advice for creating a business to share your ideas with the world!
–Notes by Sam Davies
Sam Davies recently completed his first year of DMA study with Dr. Guy Yehuda at Michigan State University. At MSU Davies can be heard performing with the Wind Symphony, Symphony Orchestra, chamber ensembles, and new student compositions.